LED industry chain mainly includes raw materials, equipment, upstream chip manufacturing, ourphpstream LED packaging and downstream LED applications. The downstream LED applications are mainly divided into LED lighting, LED display and LED backlight applications. LED applications are an important part of the entire industry chain that can bring high added value.
At present, the largest market for LED downstream applications is the lighting field, followed by backlight applications and display screens. The application of display screens still maintains a relatively stable and rapid growth trend, especially with the maturity of small-pitch LED display technologies, LED display applications will gradually move from outdoor large-size display applications to indoor applications, and the application field will be significantly expanded. In the next few years, it will maintain a very high growth rate, which will gradually increase the proportion of LED display in the entire downstream industrial chain.
In 2015, the global market size of LED displays was RMB 62.0 billion, and that of China was RMB 32 billion. In the next three years, LED display will be expected under the background of new technologies such as small-pitch LED and the maintenance of downstream culture media, sports and other industries. The screen industry can still maintain a stable growth of 20%-30% in the future.
LED display industry trends forecast
1. Currently, the large-screen splicing market such as DLP (digital light processing) is mainly used in military command, traffic monitoring, studios, etc. With the development of smart cities, etc., it will further enter markets such as security and commercial display, so the future of the industry The high growth rate will continue to be maintained. From 2010 till now, the compound growth rate of the large-screen splicing market in China has reached more than 20%, and it is expected to maintain a growth rate of about 15% in the next three years.
Such customers have high requirements for product display and are not sensitive to price. Small-pitch LEDs have quickly replaced DLP and other splicing screens with excellent display effects.
2. With the further decline in the future price of small-pitch LED displays, the application field will be further expanded. In the future, it will fully enter commercial applications such as media, advertising, cinemas, etc. It can be seen from the classification of income industries in recent years by Liad. The company's revenue scale and growth rate are relatively high, indicating that as the cost of products declines, customers with higher price sensitivity begin to gradually accept small-pitch LED products. In the future, the market space in the commercial sector is extremely broad.
3. Current LED small-pitch TV applications have not yet entered the civilian market, but with further cost reductions and mass production of smaller pixel pitch products, it is expected to enter the civilian television field. For ordinary home TVs under 70 inches, LCD display and effect costs are dominant. Therefore, short-pitch LEDs are unlikely to replace LCDs in this area. However, after 70 inches or more, especially after 110 inches, the cost will increase geometrically due to the limitation of the liquid crystal manufacturing process. Therefore, it is basically hard to see a 110-inch LCD TV.
It is expected that the small-pitch LED industry will maintain a super-high growth rate in the next 2-3 years, with a growth rate of over 60%. It is expected that by 2018, the market size will be close to 10 billion.
As shown in Figure 4, in the development of China's LED display industry in recent years, with the integration of mergers and acquisitions between enterprises, the scale effect continues to show, the industry structure has been basically clear, while the LED display in the traditional outdoor advertising, The application of arenas such as arenas has also matured, and the products tend to be homogenized. Therefore, LED display companies began to seek new profit growth points, continue to innovate through the enhancement of R&D levels, enter new applications, and open new blue ocean markets. With the gradual improvement of display screen technology, the cost has gradually decreased, and the products have been iteratively upgraded, especially with the introduction of small-pitch products, LED displays have gradually entered many new market applications.
At present, LED full-color display is mainly used in advertising media, stadiums, stage background, municipal engineering, etc., and small-pitch LED display is still open up more traffic, broadcasting and military and other markets.